The primary job roles and responsibilities of a Retail Sales Associate include:

1. Agility in responding to customer’s requirements and resourcefully attending to his concerns.
2. Engaging the customer with details of product.
3. Serving multiple customers at one time.
4. Representing the store in a professional and mature manner.
5. Accurately completing billing transactions.
6. Receiving and maintaining store inventory and deliveries

Excellent communication and interpersonal skills are needed to excel in this profile. Apart from that, work management, ability to handle stress and multiple requests at one time, prompt thinking ability are some other essential characteristics needed for this role.

The major skills and competencies required for this role are:

1. Excellent communication skills.
2. Excellent customer service skills.
3. Ability to handle stress.
4. Good listening skills.
5. Patience.